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Find out what our mystery shoppers are saying!

Trained customers carry out mystery shopping exercise by listening to calls made to our customer services team and answering a set of questions. 

The aim is to make sure our services are delivered equally by everyone and to identify training needs within the team. 

July's results!

100% of the mystery shoppers were happy with the overall service

What went well

  • 100% were happy with the identity checks
  • 98% were happy that we were professional, friendly, helpful and polite
  • 97% were happy the customer understood what happens next
  • 89% were happy with the chatting to avoid long silences
  • 100% were happy with our behavious, showing empathy and understanding
  • 95% were happy with the explanation of timescales

Where we need to improve - Data below 70% satisfaction is reported as need for improvement

  • 63% were happy we confirmed the correct telephone number
  • 0% were happy we asked if there is anything else we can help with (question was not asked on any calls that were listened to)
  • 58% were happy with our enhanced identity checks

How our customers have influenced our processes

  • Identity checks - Introduced a data cleansing form for each customer who contacts us to to ensure we have the correct details and identify any missing data
  • Key perfomance indicators (KPI's) - this includes the team leader listening to three calls per colleague per month to ensure consistency of service and help identify any tranining needs
  • Closing call summary guidance - Retintroduced asking if there is anything else they can help with and reminders added to team meetings
  • Repeated low scores - Team leader will explore individual monitoring/targets

If this is something that you would like to be involved in please email getinvolved@hafod.org.uk for our Customer Engagement Officer to get in touch for a chat. 

Published: Thursday, 15th August 2024