Hafod Connect has shown remarkable progress in its first 12 months, now reaching 3,675 recipients!
What’s worked well?
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12 editions received
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27,436 times Connect has been opened (17,307 unique views)
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1,598 times a link was click to access forms/website etc.
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99% successful delivery rate, reduction in bounced emails
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538 more recipients taking the total to 3,675
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88 articles across the teams
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78 unsubscirbed, keeping the figures low
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Positive feedback from colleagues and customers
Lessons learnt
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Keep the articles short with links to find out more on our website
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Alter the date to send at the start of the month for customers to see what's coming up
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Keep a library of articles ready to use throughout the year
What’s changed?
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Delivery is the first Friday of the month starting (Jan 2024)
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Adding an “Ask James” section for energy efficiency (Jan 2024) and an "Ask Justine" section for Decarb advice (July 2024)
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Adding an “Are you a Hafod customer” to the subscribe button (Jan 2024)
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Add a reading time to ensure it’s kept under a 10-minute read (April 2024)
What's next?
- Following customer feedback we would like to explore the possibility of a section where customers can submit articles (August 2024)
- Set up an editorial panel of customers and colleagues to help decided on future articles (September 2024)
- Connect eNews has been shortlisted in the TPAS Cymru Good Practice Awards, keep your fingers crossed and this could be an award winning Connect! (July 2024)